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Root Capital
January 2008

In This Issue
  • Looking Back on 2007: A Year of Growth at Root Capital
  • Root Capital Supports Heirloom Rice Cultivation in the Philippines
  • Root Capital's Financial Education Program
  • 2008 Social Capitalist Award Winner
  • Hiring for a Marketing and Communications Associate

  • Looking Back on 2007: A Year of Growth at Root Capital
    Peru coffee picking

    More than 127 loans, worth over $26.4 million. Disadvantaged farmers, artisans, and fishermen helped in 26 countries across Latin America, Africa, and Asia. A 99% repayment rate, showing that our model works as well in practice as in theory.

    2007 was a time of great change and growth at Root Capital, allowing us to reach more grassroots businesses than ever before. We increased our loan disbursements by 32%- from $19 million in 2006 to over $25 million in 2007.

    We expanded to four new countries and nine new industries. Our loans now strengthen the livelihoods of rice farmers in the Philippines, artisans and wine-makers in Chile, peanut farmers in Malawi, and to rural women in Ghana who produce shea butter. Other new industries include animal feed, bananas, cashews, timber, vanilla, and dried fruit.


    Root Capital Supports Heirloom Rice Cultivation in the Philippines
    Philippines rice photo

    Rice-a-Roni. Uncle Ben's. Tinawon White and Kalinga Unoy? Root Capital is helping farmers in the Cordillera region of the Philippines-who grow more than 300 varieties of heirloom rice known for their exceptional texture, aroma, and taste-make these varieties the new household names. This heirloom rice is grown by "terracing" along the slopes of mountains, without the use of chemical fertilizers or pesticides (photo credit: Eighth Wonder).

    In 1995, five of the most spectacular terrace areas were designated as UNESCO World Heritage "cultural living landscapes." But even that honor hasn't helped the Cordillera region escape its extreme poverty, and young people and families are turning away from the traditional methods of cultivation, because there has been no financial incentive to keep producing these more labor-intensive heirloom varieties (new, hybrid rice can be grown at lower elevations).

    But thanks to the non-profit RICE, Inc. (Revitalize Indigenous Cordilleran Entrepreneurs) and Root Capital partner Eighth Wonder, a Montana-based importer committed to Fair Trade principles, that's about to change.Root Capital is providing Eighth Wonder a short-term $35,000 loan for 20 metric tons of heirloom rice, which will be imported to the U.S. for sale. Indian Harvest Specialty Food has already agreed to purchase the rice.


    Root Capital's Financial Education Program
    PorFin Mexican workshop participants

    Rural grassroots enterprises are dynamic organizations run by farmers and artisans responding to and driving the booming international demand for products such as coffee, cocoa, Brazil nuts and handcrafts. Strong financial statements and a well- equipped finance team may not be the most exciting things for a small grassroots business, but they are among the most important to their long-term success. To strengthen the financial management capacity at these businesses, Root Capital launched Root Capacity, our financial education and training program, in 2006.

    Its first initiative-Porvenir Financiero, or PorFin-offers workshops and customized training to managers and members of grassroots businesses in northern Latin America. A partnership between Root Capital and EARTH University of Costa Rica, PorFin is funded through grants from the Multilateral Investment Fund of the InterAmerican Development Bank, Citi Foundation, Green Mountain Coffee Roasters, JPMorgan Chase Foundation, Starbucks Coffee Company, The Rohatyn Group and the Unitarian Universalist Service Committee.

    In 2007, seven hundred people in Mexico, Guatemala and Nicaragua completed PorFin workshops. The courses included Business Basics, Internal Credit Management, Financial Management, Training of Trainers, and Financial Literacy. Importantly, as PorFin participants return to their organizations, they report improving their internal efficiencies with the knowledge they gained.

    For example, many have implemented more rigorous accounting systems, professionalized overall organizational financial management and trained their peers in business skills. As a result, the benefits of PorFin extend to all members of the participating organizations - a total of 22,000 farmers and artisans in 2007 alone. In 2008, PorFin will expand into Costa Rica, El Salvador and Honduras.


    2008 Social Capitalist Award Winner
    Social Capitalist logo

    Fast Company magazine and Monitor Group recently named Root Capital a 2008 Social Capitalist Award winner for the third year in a row. Root Capital President Willy Foote accepted the award on behalf of the entire organization in a ceremony on January 8 in Washington, DC. Root Capital was featured as a leading non-profit for using the tools of business to address the world's most pressing social problems and for demonstrating a consistent and unusually large impact on society.


    Hiring for a Marketing and Communications Associate

    The Marketing and Communications Associate will support Root Capital's communications and marketing activities and will work closely with and report directly to the Director of Marketing and Communications. As a small and growing organization, this position offers a tremendous growth opportunity for candidates to gain valuable experience on high level, strategic projects, but also requires the willingness and flexibility to dedicate significant time to hands-on project implementation. Our marketing strategy is targeted at building relationships with key partners including financial institutions, corporations, foundations, and high net-worth individuals. The Marketing and Communications Associate will play a key role in promoting the work of Root Capital and building the field of social finance and sustainable trade.


    Partner Profile
    Esperanza photo

    Esperanza Dionisio Castillo, General Manager of Pangoa coffee cooperative

    Partner Profile

    "With the Fair Trade price we hope to increase our organic production so that we can improve and conserve the soil and subsequently increase our productivity. With increased revenue from Fair Trade sales, we plan to improve all technical aspects of our production." --Esperanza Dionisio Castillo, Pangoa General Manager

    Esperanza Dionisio Castillo began her work with Pangoa, a Peruvian coffee cooperative near the Natural Reserve in the district of San Martin de Pangoa, as an agricultural engineer. Thanks to her commitment and focus on results, 10 years ago she rose to become the group's General Manager. Since that time, she has positioned the 700+ member Pangoa as one of the leading Fair Trade cooperatives, selling to the European market and U.S.-based Dean's Beans Organic Coffee, among others.

    Castillo has become a recognized international Fair Trade leader, speaking at numerous conferences around the world. The cooperative has encouraged crop diversification to hedge against economic risk; members are now also producing honey and organic cocoa.

    Since 2006, Root Capital has provided Pangoa with two loans collectively worth $350,000 in pre-shipment trade financing. In addition to coffee production, in this time Pangoa has been able to significantly increase their cocoa production as well. In 2006, they produced 60 tons of cocoa, while in 2007 the cooperative was projected to produce 100 tons.

    The cooperative is notable for its belief in gender equality, as well as its commitment to the broader community. When Castillo arrived at Pangoa, the surrounding town did not have electricity; she helped in mobilizing with other leaders to bring in a hydroelectric system for the community.

    Pangoa has also used the funds their coffee fetches (the "Fair Trade premium") to provide critical benefits to cooperative members including credit and savings support, women's health promotion, insurance, infrastructure improvements, and technical assistance.

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